Shape Your Legacy Collection Lookbook

ZALE is starting the new year off by introducing our Shape Your Legacy Collection. This collection was inspired by Zale’s core values and represents our brand moving in a new direction.

“Shape Your Legacy” is a phrase that applies to individuals who want to strive to be more than just average. This is why we kept this philosophy in mind throughout our entire creative process.

The “Shape Your Legacy Collection” features two redesigned classic ZALE hoodies in our signature colours. We have also added two crewnecks, which are Pink and Black.

 There are a total of 4 shirts, 2 longsleeves and 2 short-sleeves in this drop. These shirts are simple, bold pieces that showcases our roots and feature the classic ZALE logo. Also included in this drop are our first ever ZALE Joggers. These provide an athletic fit but will still keep you warm this winter. The last 2 items are our beanies and well, they speak for themselves.

We wanted this collection to help shape ZALE’s identity and we see this as a chance to show you a bold new look from ZALE. With the addition of our redesigned website we hope you enjoy the Shape Your Legacy Collection.

The Zale Team
Shape Your Legacy Collection
Release Date: January 18th, 2021
Photography: Ethan Low & Patrick Romain
Videography: Elliot Fish
Styling: Elsa Gillard