ZALE x Ontario Reign - Teddy Bear Toss
ZALE collaborated with the Ontario reign to create a “teddy toss” game-themed hat. The “Teddy Toss” is a recognized specialty game that most professional and semi-professional hockey leagues in North America participate in. The fans are encouraged to bring teddy bears to the game and throw them on the ice following the first goal. The goal of this event is to collect as many teddy bears as possible and donate them to underprivileged kids all over the world for Christmas.